An optical disc media marketing system used to advertise various products or services to users of optical disc products. The system includes the use of a standard optical disc and a jewel case with a recessed cavity formed therein to receive the optical disc. If the jewel case includes a spindle post, then the system includes either a T-shaped adapter or a cap that temporarily engages or attaches to the post. If the jewel case does not include a spindle post, then a T-shaped adaptor is used that engages the inside edge of the optical disc. The T-shaped adaptor and the cap include a top surface that is slightly larger than the spindle hole thereby preventing removal of the disc from the jewel case or use on an optical disc player. Disposed over the top surface of the adaptor or cap is a stack of adhesive labels. The labels in the stack are co-axially aligned and progressively smaller in diameter from top to bottom thereby forcing the user to remove them in order from top to bottom In another embodiment, a spinning plate may be disposed between the adapter or cap that allows the labels to spin.