A plurality of modules interact to form an adaptive network in which each module transmits and receives data signals indicative of radio-frequency identification signals, and indicative of proximity sensing at the module. A central computer accumulates the data produced or received and relayed by each module for analyzing inventory, pricing and customer responses to transmit through the adaptive network signals representative of information to be displayed at selectively-addresses modules in response to computer analyses of the data accumulated from modules forming an adaptive network.