This invention relates to an apparatus and process for atomizing a petroleum feed. More particularly, a liquid petroleum feed is atomized with an atomization apparatus in which the apparatus has an orifice that produces a generally flat spray pattern of finely dispersed feed prior to contacting catalyst in a fluid catalytic cracking zone. The orifice has a general aspect ratio greater than 1.0 and a ratio of perimeter length-to-cross-sectional area greater than 1.5 relative to a perimeter-to-cross-sectional area ratio of a circular orifice of equivalent area. The apparatus can be used to atomize feed injected into the cracking zone of a fluid catalytic cracker.