A bollard luminaire comprising a ground-mountable tubular vertical housing having a base portion and an upper portion, an annular lens member atop the housing in substantial axial alignment therewith, an upper reflector at the top of the lens member directing and reflecting light through the annular lens member, the housing and lens member being configured and the upper reflector positioned such that it receives upwardly directed light from below, and an LED module inside the base portion of the housing, the LED module being substantially centrally positioned, oriented for upward light emission, and having LED/optical-element sets themselves providing substantially vertically collimated light. In preferred embodiments, the housing is light-transmissive.