The invention discloses design concepts and means and methods that can be
used for enhancing the reliability and extending the operating life of
electronic devices, and assemblies incorporating such devices, and
substrates and/or PCBs, especially if such assemblies are exposed to
severe environments such as thermal cycling or power cycling. The main
thrust of the invention is to provide flexible joints, such as columns,
between the attached components, and preferably to orient such joints, so
that they would present their softest bending direction towards the
thermal center or fixation point of the assemblies. Joints with
rectangular or elongated cross-section are preferred, and they should be
oriented so that the wide face of each joint would be facing the thermal
center, perpendicular to the thermal deformation ray emanating from the
thermal center towards the center of each respective joint. The concepts
apply equally to leadless packages as well as to leaded packages.