The invention provides a system and method for acquiring, normalizing, indexing and storing information related to RSS feeds and their constituent content items in a searchable database. In some embodiments, the invention includes an application that accesses electronic feed documents for a plurality of RSS feeds to ascertain information regarding the feed and content items within the feed. The information is then parsed to identify characteristics of the feeds and their content items. The characteristics of the feeds and content items can then be stored in a common format in a database. This enables, inter alia, creation of custom feeds by utilizing the normalized feed data.