Provided is an apparatus and method for immediately creating and controlling a virtual reality interactive human body model for a user-centric interface. The apparatus and method can transform a whole body three-dimensional (3D) default model into a model close to the body of a user by collecting data from the user's hands, generates a user coincident 3D model by selecting a skin texture map and applying it to the transformed model, and controlling the user coincident 3D model in a deformable polygon mesh structure to naturally visualize the motion of the user coincident 3D model. The apparatus and method can make users participate in a virtual reality system conveniently and work naturally in the same manner as reality, i.e., interaction. The apparatus and method provides ordinary users with an easy access to virtual reality systems and overcomes the shortcomings of existing virtual reality systems which simply provide visual effects.