A hologram reproduction apparatus includes a light-receiving unit such as a two-dimensional sensor which obtains two-dimensionally modulated image data, and an A/D converter which A/D-converts analog data obtained by the light-receiving unit into digital data. In addition, the hologram reproduction apparatus detects a number of pixels having a digital value larger than a first defined value in the A/D-converted image data for one page, by a first pixel number detecting unit. The hologram reproduction apparatus controls a magnitude value of the image data at the time of the A/D conversion by the first control unit so that the number of detected pixels is within a predetermined range. Thereby, a dynamic range of the A/D conversion to the two-dimensional modulated image data can effectively be used. Therefore, a quantization noise due to the A/D conversion can be reduced, and also a reproduction S/N can be improved.