A system for presenting web content that allows the user to select and change the view of the content. A page of content, which is viewable on a web browser, contains a user-operable element, such as a pull-down menu, that allow the user to select a view for that content. The page is generated in a default view, by using a content-generation program that receives parameters from a first configuration file. The page includes a user-operable element such as a pull-down menu that allows the user to select a different view for the content. The user's selection is transmitted to the content provider. The content provider then re-runs the content-generation program using a second configuration file that corresponds to the selected view. The second configuration file contains different parameters from the first configuration file. The re-generated content is then re-delivered to the user's computer for display on the web browser.