The present invention relates to a system and methodology to facilitate automated delivery of notifications to notification sinks while mitigating interface development and deployment within the framework of a notification platform. One or more message delivery channels are provided with the notification platform that can be associated with an extension component for delivering the notifications. The extension component automatically wraps an underlying message in a protocol associated with a notification sink such as wrapping a message post from a notification source within a common delivery protocol. The extension component can inherit delivery properties from an underlying platform interface associated with the delivery channels in order to mitigate coding and development details involved when utilizing or invoking the platform interface. Furthermore, the extension component enables various message protocols to be modeled as separate objects without having to implement higher-level or more complex aspects of the underlying interface.