A business intelligence and data management system is disclosed comprising a database for storing multi-dimensional business data from multiple online educational institutions; a usage tracking engine for recording within a user profile the time and duration of access to disparate system features. A reporting engine provides periodic and custom reports and a benchmarking engine facilitates comparison of internal institution data with aggregate data from multiple institutions, to compare student retention, course completion, student satisfaction, and student performance. The reporting engine provides reports on course retention rates, course evaluations, faculty evaluations, enrollment, student performance, and course run rates. The usage tracking engine, benchmarking engine, and reporting engine facilitate determination of best practices to improve student enrollment, student retention, course completion, student performance, and student satisfaction. A custom query engine facilitates freeform searches of business data and a data mining engine provides access to detailed data supporting the periodic reports.