An image processing apparatus, comprising: a storage device which stores an image for insertion; an image acquisition device which acquires a background image forming a background of the image for insertion; an object recognition device which recognizes at least one object from the acquired background image and acquires object information including a position of the object; an image processing device which image-processes the image for insertion based on the object information to appropriately combine the image for insertion into the background image; and an image synthesis device which combines the processed image for insertion into the background image.