A method is provided and includes recognizing that a communication is issued to one or more other users on behalf of a first user, checking whether affinity data exists for the first user with respect to the one or more other users, if the affinity data does not exist, handling the communication in accordance with predetermined procedures, generating the non-existing affinity data to be stored for the first user with respect to the one or more other users, analyzing the stored affinity data to determine priorities of the first user with respect to the other users in accordance with a number of times each of the other users is targeted in a communication, and sending the current communication directly to a server, which is identified by the stored affinity data and which is currently associated with the one currently logged on other highest priority user.