Page-view recording with click-thru tracking is described. In an embodiment, a tracking system receives a request for content that includes request-tracking information. The request-tracking information designates that the tracking system receive the content request before the request is communicated to a content provider. The request for content is communicated to the content provider that provides the content. The content includes content-tracking information that the tracking system receives from a requesting device when the content is provided to the requesting device. The tracking system maintains the request-tracking and the content-tracking information, and associates the request-tracking and the content-tracking information with the destination device.