A method and apparatus are provided for allowing one subscriber of an IPTV service to locate and pre-configure Internet-based IP radio channels of interest to others, and to invite the others to register for viewing the IP radio channels. The first subscriber browses the Internet for content of interest, invokes the necessary configuration steps required by that content site, and then invites others to register for the content. The IPTV network stores the location of the content and the required configurations for the invited users. When an invited user logs on to the IPTV network, the IPTV network presents the user with a list of pre-configured Internet streaming channels to which he or she has been invited by another subscriber. If the invited user accepts an invitation to a channel located by the other subscriber, then the channel is added to the list of channels accessible by the user, and can thereafter be accessed by that user without familiarity of use of or direct access to the Internet proper.