Bullet feeder apparatus includes a fixture bounding a bullet-conducting passage therethrough, and a gate mounted to the fixture for movement between a closed position closing the bullet-conducting passage preventing a bullet from passing therethrough, and an open position opening the bullet-conducting passage allowing the bullet to pass therethrough into an open end of a shell. A bias applied to the gate biases the gate into the closed position. A deflector is mounted proximate the fixture for movement between a first position whereby the deflector is disposed away from the gate and the bias applied to the gate biases the gate in the closed position thereof closing the bullet-conducting passage, and a second position whereby the deflector is disposed toward and against the gate overcoming the bias applied thereto deflecting the gate from the closed position thereof to the open position thereof opening the bullet-conducting passage.