A hydrocarbon conversion process for producing an aromatics product containing of benzene, toluene, xylenes, or mixtures thereof. The process is carried out by converting precursors of benzene, toluene, and xylenes that are contained in a hydrocarbon feed (C.sub.6+ non-aromatic cyclic hydrocarbons, A.sub.8+ single-ring aromatic hydrocarbons having at least one alkyl group containing two or more carbon atoms; and A.sub.9+ single-ring aromatic hydrocarbons having at least three methyl groups) to produce a product that contains an increased amount of benzene, toluene, xylenes, or combinations thereof compared to said hydrocarbon feed.