A computer implemented method for gathering user feedback of one or more units of hypermedia content. Notice is made available to a user explaining a preestablished mapping between (1) at least one prescribed aspect of an operation of performing a predefined SELECT function to feedback objects and (2) user-indicated opinion of content units. Feedback objects comprise predetermined types of display objects provided to depart content units for different content units. Responsive to a user positioning a cursor upon a feedback object of a current content unit and performing the SELECT function, user-indicated opinion of the current content unit is ascertained by applying the preestablished mapping to the prescribed aspect of how the SELECT function was performed. Storage is initiated for a machine-readable record of the ascertained user-indicated opinion.