The present invention provides diversions content delivered to a user on a mobile device. Daily diversion content is automatically delivered and stored on a mobile electronic device for access by a user. Using the device, users can quickly access the daily diversion information they are interested in without having to type in information to specifically download the content to the device. The daily diversion channel is directed at providing a quicker and less cumbersome way of accessing daily diversion information as compared to having to access a web site. Some example daily diversions include: word of the day; born on this day; and this day in history.