An apparatus in one example has: at least one of an identification tag and a video feed associated with at least one asset; at least one real time location server that operatively interfaces with the at least one of the identification tag and the video feed; and real-time data analysis and tracking system that ingests asset location data for at least one asset from at least one real time location server. The real time data analysis and tracking system may have a real-time alerting rules engine. Assets being tracked may be organized into at least categories and groups, the categories may be used to manipulate visibility of sets of assets in a portal, and the groups may be used by the real-time alerting rules engine.