In a turning control apparatus and method for an automotive vehicle, a turning controller places a limitation on an automatic deceleration of the vehicle which is started when a turning state of the vehicle exceeds a predetermined deceleration-start threshold value that has a margin for a limit value of turning performance of the vehicle, in such a manner that the turning state of the vehicle approaches to the limit of turning performance of the vehicle in accordance with an accelerator manipulation by a driver. In the case where the driver erroneously manipulates an accelerator pedal, the limitation on the automatic deceleration is suspended.