A shoe outsole has a heel post extending outwardly therefrom. An outer heel cover has a hole for receiving the heel post in an assembled position. The heel post thus acts as a convenient positioning guide for the heel cover. A plurality of fluid-filled heel cushioning members at least partly surrounds the heel post between the outsole and the cover in the assembled position, for cushioning heel impacts during use of the footwear. A plurality of dividers on the outsole extend radially of the heel post, and position each cushioning member between a pair of the dividers. The dividers thus act as convenient positioning guides for the cushioning members. The cushioning members have different resistances to compression for adjustably cushioning heel impacts during use of the footwear.