The image forming apparatus comprises: an ejection head which ejects ink having electrorheological properties onto a recording medium; an electric field application device which applies an electric field to a droplet of the ink deposited on the recording medium; a fixing promotion device which performs fixing promotion process for promoting fixing of the ink on the recording medium; and a timing control device which controls a time difference between an electric field application cessation timing at which an application of the electric field to the ink on the recording medium by the electric field application device is ceased and a fixing promotion process timing at which the fixing promotion process is performed by the fixing promotion device.