In accordance with the description, electronic color matching apparatus with a display of multiple independently controllable segments enable a user to visually compare, capture, catalog and disseminate color as tangible information. In one embodiment, the invention provides an accurate color display representation of a color by means of a novel color screen that is also capable of hundreds of shade adjustments of the overall RGB color component levels until an exact color Hue is displayed. Such a novel color screen of this invention may be designated as an RGBH screen or display device. (Red, Green, Blue, Hue).