A method of distributing multimedia data from a central distribution station to local equipment including: linking one image characteristic (32, 34, 36, 38, 40, 42, 44, 46, 48) with at least one set of multimedia data stored by the central distribution station respectively; making available to at least one user of a support (10) having at least one selection image (12, 14, 16, 18, 20, 22) in response to the capture of at least one image of the support by the local equipment, and calculating a characteristic of the captured image; searching for a multimedia data set of the central station linked to the image characteristic closest to the characteristic calculated; transferring of the corresponding multimedia data to the local equipment.