A process of dry powder coating a thermo-curing resin onto a heat sensitive or a thermally insensitive substrate includes depositing a layer of dry uncured thermo-curing powder on the substrate. The coated substrate is passed through a curing station wherein the layer of thermosetting dry powder is irradiated with infrared radiation until the layer of thermosetting dry powder is cured. The infrared radiation is generated from ceramic glass elements. Also disclosed is a powder coated article, including a heat sensitive substrate coated directly with a coating of a thermosetting thermo-curing powder.