A method and apparatus for building relationship opportunities for event participants with similar interests before, during and after the event are disclosed. The method includes creating a profile of a first user registered for an event, the profile includes terms indicative of preferences and characteristics of the first user. The method also includes receiving an inquiry from the first user for at least one match based on at least one keyword and providing a list of matches to the user in response to the inquiry, wherein the match is a second user sharing similar interests with the first user.