A method for measuring the apparent transverse relaxation time ("T.sub.2.sup.*") and apparent diffusion coefficient ("ADC") of a hyperpolarized gas in a single breath-hold and consequently, with a single dose of the hyperpolarized gas contrast agent, is provided. The method employs a multiple-echo projection acquisition based pulse sequence. Individual images are reconstructed from data acquired during each of the individual echo times. Subsequently, T.sub.2.sup.* and ADC are calculated using these reconstructed images. Furthermore, the method produces images indicative of ADC that have isotropic resolution, allowing for more reliable image registration. The inter-echo spacing and diffusion weighting b-value are varied during the pulse sequence employed when practicing the present invention; thus, a significant separation between the effects of diffusion and T.sub.2.sup.* decay on the detected MR signals is possible. This separation allows for reliable measurements of these two parameters from a single echo-train.