A transmitting system for transmitting contents data, meta data, and meta data schema. A meta data schema that represents the structure of meta data of contents data is stored in a meta data schema storing portion. A contents segmenting portion generates segmentation data for selecting a particular segment from successive contents data supplied from a contents storing portion and supplies the generated segmentation data to a meta data combining portion. The meta data combining portion correlates meta data with corresponding segmentation data in a format corresponding to the structure of the meta data schema, combines the meta data with the segmentation data, and outputs the combined data. The meta data schema, meta data with segmentation data, and contents data are converted in a transmission format.