An apparatus and method is disclosed by which contents can be provided in accordance with the preference of a user. A selection control section of a contents providing apparatus selects sub contents conforming to a preference of a user from within a contents server based on static preference information of the user stored in a preference information storage section. A QoS controller adjusts the sub contents based on meta information included in the sub contents and transmits the adjusted sub contents to a user terminal apparatus through a sender section. The user terminal apparatus reproduces the sub contents and extracts and transmits dynamic preference information of the user for the reproduced sub contents to the contents providing apparatus. The QoS controller adjusts next sub contents based on the dynamic preference information and meta information included in the next sub contents. The invention can be applied to a system which provides contents.