The image forming apparatus of this invention includes an image bearing member which bears a toner image; a toner image forming device which forms a plurality of the toner images on the image bearing member continuously; a transfer device which transfers the toner image on the image bearing member to a recording material; a cleaning web which wipes off toner remaining on the image bearing member after the toner image is transferred to the recording material; and a separating unit which separates the web from the image bearing member when the toner image forming means is forming a plurality of the toner images on the image bearing member continuously.