An Internet traffic redirection architecture is disclosed that allows for directing of trash traffic to specified sites. The system or method allows a controller, such as an ISP, to benefit from mistyped Internet addresses so that participating partners of the ISP are presented to the customer when the requests a web site that is not found or does not exist. The system decreases lost traffic by means of capturing unresolved "trash" traffic on the Internet and redirecting said traffic to a search engine partner and/or other partners.