In one implementation, a computer program product, encoded on a computer-readable medium, is provided. The computer program product is operable to cause a data processing apparatus to perform operations including generating a menu screen template, the menu screen template including one or more menu elements. The computer program product also causes a data processing apparatus to perform operations including incorporating user selected media content in the menu screen template and calculating a motion path associated with one or more menu elements, the calculated motion path being automatically adjusted according to parameters of the selected media content.