The present invention relates to methods for the development and
implementation of intellectual property marketing. A targeted innovation
to fulfill an internal need is developed. Actions are taken to legally
protect the targeted innovation as an intellectual property asset. The
intellectual property asset is analyzed to determine a marketing
assessment. A decision is made whether to market the intellectual
property asset based at least in part on the marketing assessment. If the
marketing assessment meets a predetermined threshold, the intellectual
property asset is marketed.