A method for automatically setting a time includes receiving a time set by a user and corresponding to a geographic region where a digital broadcast receiver is located, and then determining if a broadcast signal received by the digital broadcast receiver includes time information; if the broadcast signal includes the time information, calculating a difference between the set time and received time information; setting a time zone based on the difference in the digital broadcast receiver; and if a command to display time information is received, applying a time difference corresponding to the set time zone to the time information in the broadcast signal, which is received at the time the command is received, and displaying the resulting time information. A digital broadcast receiver using the method is also provided.