A content distribution method where a user PC reserves a distribution channel at the live casting server in order to distribute content to the client PCs and requests the live casting server to post program presentation information on the content to be distributed on the distribution channel on the program presentation display screen of the top page screen, and the live casting server executes billing processing in response to the request, sends the top page screen having the program presentation display screen including the program presentation information, to the client PCs, which thereby allows the client users to see the program presentation information on the program presentation display screen of the top page screen first and increases the chances of selecting the program, resulting in distributing the content to much more client users.