A content distribution system, content distribution control apparatus, content distribution control method, content distribution control program and content distribution control program storage medium realizes the distribution of content to much more clients. The user PC 4 reserves a distribution channel at the live casting server 150 in order to distribute content to the client PCs 7A, 7B and 7C and requests the live casting server 150 to post program presentation information on the content to be distributed on the distribution channel on the program presentation display screen 160A of the top page screen 160, and the live casting server 150 executes billing processing in response to the request, sends the top page screen 160 having the program presentation display screen 160A including the program presentation information, to the client PCs 7A, 7B and 7C, which thereby allows the client users to see the program presentation information on the program presentation display screen 160A of the top page screen 160 first and increases the chances of selecting the program, resulting in distributing the content to much more client users.