An electronic content guide may organize content such as television programs into categories and subcategories. The categories and subcategories may be topical as well as time-based. As a result, the user can select a given time-based criteria and within that time-based criteria select topical subcategories. As a result, the number of programs that may be displayed in any given graphical user interface may be reduced to a manageable level. This may be done without requiring a great deal of scrolling to view selected categories, subcategories and particular programs.