A fishing reel is provided with an electronic demonstration feature that allows for electronic features of said reel to be activated, but which prevents prospective purchasers from unnecessarily depleting battery life of the device. An on/off switch is provided for selectively closing the circuit. A "try me" switch is also provided for temporarily activating the electronics. The "try me" switch prevents manipulation of the on/off switch into the "on" position but allows for the electronic feature to be temporarily activated. After purchase, the "try me" switch may be is removed to allow the on/off switch to function without interference.