An electronic program guide (EPG) having a variable indicator to focus a user's attention upon a corresponding field of a selectable program instance The EPG includes a user interface screen for providing a plurality of television program instances by time and channel in a grid menu. Each television program becomes selectable from the EPG based upon user interaction. The indicator is depicted in association with each television program when it becomes selectable as a result of user interaction. The indicator is configured based upon attributes of the currently selectable program instance.