A data storage device includes a non-volatile memory array, a user input device, and a host interface adapted to connect the data storage device to a host device and convey data to the host device. In response to a first operation of the user input device, application configuration data is communicated from the data storage device to the host device. The application configuration data is configured to trigger execution by the host device of a configuration application that includes a listing of a plurality of applications for display by the host device allowing a user to identify a selected application. In response to selection of an application, application designation data is generated and stored in the non-volatile memory array. In response to a second operation of the user input device, the application designation data is communicated to the host device to trigger automatic execution by the host device of the selected application.