A fishing rod fixing device includes a base that is supported by two suction cups for easy and efficient attachment of the device to a smooth fixture surface. A seat is rotatably mounted on the base and is releasably set any desired horizontal direction by an adjustment knob. The seat includes a tubular bar on which at least one retainer is mounted and rotatable about the bar for setting the retainer at any desired inclination angle. An angle locking member is provided to releasably secure the retainer at the desired inclination angle. The retainer has a base support mounted to the tubular bar and a top wall member spaced from the base support to define a passage therebetween for receiving a fishing rod. A locking member is provided on the top wall and is manually movable to releasably and selectively secure the fishing rod to the base support.