A mobile terminal apparatus requests a character be displayed which is assigned to a first key upon being pushed, and if operated continuously for a time span that exceeds a predetermined time, requests a next character be displayed which is assigned to the first key instead of the character assigned to the first key and currently being displayed, if the time span exceeds the predetermined time and the character assigned to the first key and currently being displayed is a special character that has another variation, changes the character to a character of the another variation, and, when the time span exceeds the predetermined time and the character assigned to the first key and currently being displayed is not a special character, requests a new character be displayed right next to the character which is currently being displayed.