Methods, systems, and apparatuses are disclosed for selecting a ringtone to accompany an incoming call to a wireline telephone. The incoming call is received at a switch, the ringtone is selected, and a data message is sent to the called station. The data message includes information representing the selected ringtone. The incoming call is connected to the called station via a wireline connection. Another embodiment allows a user to select the ringtone, and the selected ringtone is communicated to an intelligent telecommunications switch. The user's selected ringtone is then presented during the incoming call to the wireline telephone.