A system for providing accurate, quantifiable and reproducible assessments of an organization's performance based on predetermined criteria. The system includes a telecommunications infrastructure administered by a survey administrator. Employees or non-employees of a company or other organization to be evaluated log on to the system and answer a plurality of questions relating to various aspects of the business entity's operations. The information may be obtained through Internet communications or through touch-tone telephone systems. The data is stored in a database and subsequently analyzed by the survey administrator for evaluation and forecasting of the business entity's performance.