A system and method for accessing actual human personal preference and
opinion data, whose unique demographic parameters are defined by an
individual Internet user. The system includes a computer linked to a
specialized database that allows individual Internet users to supply and
access human personal preference data according to trait and preference
variable data input to the system. The data input to the system includes
the personal traits and personal preferences of individuals, including
feelings, opinions, issues and purchasing or commercial preferences. A
data correlating program provides data sorting parameters that are
defined by selected degrees of human trait and preference variables.
Users, or those accessing the database for customized data results from
the overall database, may, in turn, supply information to the database,
or build a data profile, should they indicate that the data they seek
pertains to individuals similar to themselves. With the present system
and method, focus group data, or consumer preference sampling may be
accomplished with immediacy and unrivaled relevance, as only users and
members of selected relevance to the data solicitation might be
contacted. Accordingly, discreet trait and preference specific groups of
individuals that would be virtually impossible to locate and sample with
typical focus group approaches are capable of being located and sampled
with the present system and method.