This invention discloses a magnet for use as a printing plate or printing head that is used for aligning flakes or particles in a paint or ink. A composite sheet or block of magnetizable material is selectively magnetized so that a magnet is formed within the sheet or block that has a shape of a predetermined image, logo, or indica. Dies are used to magnetize the magnetizable material and preferably the does contact the material to be magnetized. A pre-magnetized sheet such as a refrigerator magnet may be re-magnetized differently so that a magnetic image is encoded therein for use as a printing plate. Preferably the printing plate is flexible so that it can be formed to a curved surface of a cylinder or drum for printing. Conveniently these flexible magnets can be changed for other designs and placed on the same drum for use in printing.