A system and method for distribution of content items, such as video or other files, can provide for adjustable pricing for access to a content item based on the popularity of the content item. The price for access can be calculated by adjusting a base access price that is determined based on how many times the content item has been accessed. The adjustment can utilize rating and review data received from users who have previously accessed the content item. In some embodiments, rating and review data is withheld from disclosure during a hold-back period whereby the quality of a user's rating can be evaluated by comparing it to other ratings received during the hold-back period. Other incentives can be provided to drive viewing and reviewing content items by providing discounts for users that provide positively-rated reviews.