A system and method of transmitting multimedia data related to an event to the wireless communication units of the event attendees. The multimedia data may be broadcasted on a plurality of channels. For example, multimedia data generated from different cameras across the event venue may be placed on multiple channels. Attendees using mobile communication units may tune to any channel in order to view the event performances from the perspective of the selected camera. Also disclosed is a method of provisioning a mobile communication unit for receiving wireless communication services at an event. In this regard, a user purchases or rents a mobile communication unit containing a unique identifier residing in a radio frequency identification (RFID) tag. The user also purchases for receiving wireless communication services for a particular event. A provisioning device at the event venue reads the identifier from the RFID tag to provision the mobile communication unit for receiving wireless communication services.