Provided is anon-magnetic toner including toner particles each containing at least a binder resin, a colorant, and a wax component, and an inorganic fine powder, in which: (1) when a temperature in a temperature range of 50 to 80.degree. C. at which a loss tangent (tan .delta.) shows a maximum is represented by T1, a storage elastic modulus of the toner at the temperature T1 (G'(T1)) satisfies a relationship of 5.00.times.10.sup.7.ltoreq.G'(T1).ltoreq.1.00.times.10.sup.9 (dN/m.sup.2); (2) a continuous temperature range with a width of 15.degree. C. or more in which the loss tangent (tan .delta.) is 0.80 to 2.00 is present in the temperature range of 50 to 80.degree. C.; and (3) the loss tangent (tan .delta.) is 1.00 or more in a temperature range of 120 to 160.degree. C.